A new campaign by the French government is attempting to woo British workers into making the move to France by offering a string of benefits and talking up its home-grown games industry. ‘Join the Game’ is part of an online guide – created in English – that has been set up specifically to offer advice on those wanting to set up technology businesses. It sees game developers being promised subsidies, tax breaks and loans for workers willing to relocate. The French Directorate General for Enterprise, which is leading the campaign, said: “In only a few years, video games have become France’s second largest cultural industry, behind books and ahead of cinema.
“It is one of the most dynamic sectors in the French economy, with more than 5,000 direct jobs.”
The campaign goes on to claim video games revenue reached £4.4billion (€4.9billion) for 2018.
While the French government has maintained that it wants close ties with Britain after Brexit, it has also prepped itself as a hub for businesses in Europe.
The European Banking Authority relocated to Paris from London last month, taking along nearly 200 members of staff.
Bank of America and HSBC are also among those that plan to reduce their activities in London in favour of the French capital.
But in better news for Britain, research in May showed London is still a top destination for business, attracting more investment projects than other major European cities.
A new report by think tank Centre for London revealed the UK capital’s popularity as a location for choice for international head offices has intensified in the last decade, despite growing uncertainty from Brexit.
London was ranked top in a list of global destinations for multinational headquarters.
The city attracted 591 projects between 2003 and 2019, putting London ahead of New York, Singapore, Berlin, Hong Kong, and Paris.
Since 2003, London and the wider South East have attracted a fifth of western Europe’s new investment in headquarter projects.
The chief financial officer of ABN Amro bank also last year predicted London will remain “at the heart of European capital markets” after Brexit despite investor fears.
Clifford Abrahams told CNBC London as “the financial capital of Europe” before adding his bank is “well prepared” to guide clients smoothly through the Brexit transition.